Food Product Pricing Calculator (UK): Wholesale + DTC Margins
Work out what your product actually costs to make — then price it confidently for wholesale and direct-to-consumer.
This calculator factors in ingredients, packaging, labour, and overheads and shows your gross margin and profit per unit.
This tool is built for UK food founders. Designed for small batches and scaling.
What this pricing calculator helps you do
Calculate true unit cost from batch ingredients + packaging
Add labour cost per unit (prep, production, packing)
Include overheads (rent, utilities, insurance, storage)
See gross profit and margin at different price points
Compare wholesale vs DTC profitability
Get recommended pricing ranges based on target margin
How to avoid underpricing for food founders
Most founders price from competitor benchmarks or “what feels fair”. The result is often:
margins that collapse once you add labour and overheads
wholesale pricing that doesn’t cover retailer margin expectations
cashflow stress when scaling production
This tool gives you a numbers-first pricing model you can use in investor decks, retailer conversations, and forecasting.
Get free, instant access to our cost calculator for food founders.
60 seconds to set up • Instant margin outputs • Includes wholesale and DTC
