Workshop: The Brandy Anatomy

There's no silver bullet to brand building - but there are certain traits that the best brands consistently share. Whether it's a deep, almost ruthless understanding of their customers, a clearly differentiated product, or a sharp and ownable point of view, the strongest brands tend to have more in common than you might think.

In this workshop, our branding Expert in Residence, James Hickson, will dissect the common features that define your favourite brands, and then turn the lens on yours. Through a guided worksheet and facilitated peer sharing, you'll analyse where your brand currently stands, identify the gaps, and leave with a clearer sense of the opportunities ahead.

The session will cover:

• What great brands share: James will walk through the common traits he sees across standout brands, from customer obsession to differentiation and distinctive positioning.
• A worksheet to work through your own brand: You'll apply the frameworks directly to your business using a structured worksheet designed to surface your brand's strengths and blind spots.
• Peer sharing and honest feedback: The small group format creates real space for sharing, and for hearing perspectives from fellow food founders who get the unique challenges you face.
• Actionable next steps: You'll leave with a clearer picture of where your brand has gaps and what to prioritise.

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