Webinar: Stop Building The Wrong Thing

Our six-part webinar series is designed to provide Mission Kitchen members with expert insights and practical advice on the most important topics in food, drink, and business growth. Each session will feature industry leaders sharing their knowledge to help you navigate challenges and build a thriving brand and business.

This webinar will be hosted by Andy Allen, Expert in Residence, ex F&B founder, and consultant to F&B start-ups.

F&B is a sector driven by passion for what we make, but that can be a weakness, as it blinds founders from the challenges and realities. Sometimes, that means we build the wrong things and it might take years to realise that.  This session builds on Andy's experiences to offer guidance of how to avoid those traps, and how to set yourself up to successfully scale your business and brand.

You'll learn about:

•⁠  ⁠The realities of scaling in F&B and the timelines involved

•⁠  ⁠Using lean principles to validate your ideas cost-effectively

•⁠  ⁠The key questions to ask yourself - whether starting up or running an established brand

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