Webinar: Retail Readiness

Our six-part webinar series is designed to provide Mission Kitchen members with expert insights and practical advice on the most important topics in food, drink, and business growth. Each session will feature industry leaders sharing their knowledge to help you navigate challenges and build a thriving brand and business.

Our second webinar is led by Bonnie Chung, founder of Miso Tasty and veteran FMCG entrepreneur, cookbook writer and mentor.

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Any good cook can make a sample in a home kitchen, but what does it take to get your product on shelf?

With the huge growth of startups in the FMCG space over the last decade, competition is higher than ever to get products in front of buyers for lucrative listings.

In this session, we will look at all the routes to market for your product and the pros and cons of each route, from supplying indies to wholesalers to the Big 4 Supermarkets. Expect real-world examples based on Bonnie's experience with getting Miso Tasty products into 4,000 stores worldwide, over the last 10 years, and plenty of tips on getting pitch perfect.

Join us to learn:

• The various routes to market for your product including the margin expectations of each one
• Why understanding who your consumer profile is critical to all your major decision-making
• How to build a killer pitch that anticipates your Buyer's every question.
• How to budget for launch and promo costs when launching at a retailer.  

If you want to get your product into retail one day, you don't want to miss this!

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