Expert Drop In: Retail & Food Service Strategy

Get free one to one support from our expert partners, who are on hand to offer you support and advice for wherever you are in your food business journey.

Only 5 free consultancy slots are available exclusively to Mission Kitchen members at each drop-in.

Book a ticket to reserve your place.

Claire Roper has 20 years of experience in food marketing, across retailers and brands such as Quorn and Glorious Soups. She is an expert in building brand strategies to launch into retailers or into foodservice, from initial pitches through to ongoing support to grow sales and awareness.

She combines trends, consumer behaviour and insight to ensure that marketing plans are effective in delivering growth for the brand and category.

Claire is experienced across marketing channels including digital, email, social media, LinkedIn and OOH. She has mainstream as well as challenger brand marketing experience, and understands what retailers are looking for.

Chat to Claire about:

• How to approach retailers/foodservice and how to keep listings
• MOT of you brand - review of product mix, margins, ingredients, markets
• Brand strategy and growth - where to go next and how to get there
• Building your brand story and identity
• Which markets work for your products - retail, corporate, b2b, foodservice
• What marketing should you do and when
• How to build awareness through a social media strategy  
• Trends and insights to help position your product in the market
• How to build a innovation/NPD pipeline