Mission Market 2025: Highlights, Trends & the Future of Food

One week on and we’re still buzzing from Mission Market 2025. On 16th September, over 100 guests from across the UK’s food & drink industry came down to Mission Kitchen for Mission Market to discover, taste, and connect with 30+ emerging brands shaping the future of food.

From bold flavours to breakthrough ideas, the evening was a celebration of the creativity and energy driving the next generation of food innovation.

5 Trends We Saw on the Night

1. ‍Global Comfort Foods: Fiery West African sauces, modern takes on home-cooked Asian food, and chilli oils from Mexico to Vietnam, founders are reimagining their childhood dishes in bold, exciting, but familiar ways to honour authentic flavours.

2. Indulgence Meets Hormone & Reproductive Health: Think next-gen chocolate truffles that balance pre-natal health with pleasure, bars and teas to nourish mums-to-be, and snacks for hormonal health without sacrificing taste - period.

3. Nose-to-tail Vegetable concepts: Brands are working with upcycled produce, plant-forward ingredients, and nose-to-tail vegetable concepts that rethink what we’re eating.

4. Scratch-Kit s at the Ready : Founders are creating “scratch-kit” style meal solutions that sit somewhere between home cooking and ready meals. Think pre-prepped, high-quality ingredients that make it easier to cook fresh at home.

5. Proteins-rich Hits: Brands are finding creative ways to weave more protein into everyday eating. From Sous-vide chicken guaranteed to hit your goals, to snacks that cut through the ultra-processed B.S.!

Meet the Brands

We’re so proud of the Mission Kitchen community who took centre stage. Check out the brands from the night and make sure to support them!

• Prano
• CHA DONG
• KHAYO
• Chili Maven
• Tastesmiths
• Panela Bakery
• Big Momo
• Sous Feed
• RO’s Kitchn
• Casa Dias
• Tea Rebellion
• Giuliana Pimenta
• Fil
• Nibs etc.
• Apple’s Bakery
• Rasoiee
• Good Ranger
• DEEP
• Garden of Eva
• FINAL DATES
• Homi Kitchen
• Taste of Jamaica
• Manna Eating
• Yuri
• Banh Mi Nen
• Rollercoaster
• Gazelle Bakery

What People Said

“It’s really amazing to meet loads of different entrepreneurs and their food businesses. People at the cutting-edge of what’s happening in the London food scene” — Alistair Maddox, CEO at Borough Market

“It’s great! Meeting new and established F&B producers and just seeing great products about and connecting with food and drink community” — Colin Mordi, Founder of Food Sauce Media & Spill the Beans

What's Next?

Mission Market is more than an event, it’s proof of the energy, creativity, and collaboration shaping food innovation in the UK and beyond. Thanks again to everyone who made Mission Market 2025 such a success. Together, we’re building the next wave of UK food innovation.

Here’s how you can stay connected:

• Support the founders you discovered — follow, share, and buy their products.
• Join the Mission Kitchen newsletter to meet more brands and hear about future events.
• Save the date: Mission Market 2026 will be back, bigger and bolder than ever.

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